3 Visuals That Will Drive Your Association Value
In today's fast-paced world of association management, everything moves and changes so fast. With this rapid pace of change, it is easy for board members, staff, and volunteers to get distracted by elements that take them off course in meeting the mission of the association.
No matter what your mission statement says, the ultimate focus for any association should be to "do things for their members they can't do themselves." When an association has a laser focus on serving member needs, it leads to maximizing their involvement, engagement, and passion. These lead to higher retention rates, financial security, and strength for any association.
I was reminded this week of a blog post I wrote a year ago that asked the question to associations: "Are you just COLLECTING dots for your members, or are you CONNECTING the dots for your members?" It is a huge distinction to make with your staff and leadership. You see, associations who are just COLLECTING dots are pushing a perceived value to the membership that everyone struggles to believe in. Those who are pushing "actual value" are CONNECTING the dots of value to actually having an impact on members.
In the first quarter of 2016, I wanted a series of visuals that would keep our association focused on CONNECTING the dots for the members that would drive actual value to maximize our membership. They are: