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The LOST Generation That Can Save Associations TODAY

Over the last 5 years or so, associations as well as the corporate community, have been hearing from every media outlet, "Millennials are the next generation. Millennials are coming. We better learn how to find relevance among Millennials. Associations are in trouble because Millennials are not joiners".

While each of these statements hold truth for Millennials, these statements are 10 years away

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