Strategic Plans That Lead to GROWTH!


What do you think of when someone says the words “Strategic Plan”? Do you get excited or do you think of that document sitting on a shelf that was never implemented? Effective strategy should be the source and guide to any association about who they want to be and how they intend to get there. Tom Morrison’s association formalized their strategic plan in 2006 and have revisited it every two years since. It has created over 2,600% growth in their net reserves since 2006 giving the board the freedom financially to develop some very compelling value for the members. Listen in as Dave and Tom share how to connect strategy with needs, value, and engagement in your association.



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