Going From Mission Statements to VALUE Statements
Since the beginning of time, associations have been driven by their mission statements...and rightly so. Decades ago everyone was sold...
SPRING IS COMING: Facts Spell Record Growth For Your Members
I heard a speaker one time talking about the media say, "If it bleeds, it leads." If you listen to all the noise surrounding the economy...
Do Members Scream Your Name and Beg For More? Part 2
Last post I talked about the first 5 key elements to getting your members to scream your name and beg for more while maximizing their...
Do Your Members Scream Your Name & Beg For More? Part 1
In today's cosmic world that is moving at light speed, everyone lives in a realtime I want it right now environment. The rapid pace...
Market Disruption...an Example of How it Can Taketh or Giveth in the Same Breath
We are all living in this new economy called UBERIZATION (many refer to this as Market Disruption). Uberization is defined as a new,...
Member Engagement With Purpose
Membership Engagement....Two words many have tried to define and measure effectively over the last few years. I've seen many definitions...
